Food Story Natural Market - Jersey City, New Jersey

Natalie R.

I’ve had several negative experiences at this grocery store but its the only thing around for last minute needs. The cashiers are unfriendly, and I’ve noticed a disturbing pattern where Black or Black-presenting customers are followed around the store. I’ve called this out multiple times, and nothing has changed.

The food is average in quality, but you really need to check expiration dates carefully — I’ve come across expired items more than once. To make matters worse, the store was recently shut down by the health department, and on one occasion, I even saw a random cat roaming around inside.

Amber L.

10000000stars～This Asian and Korean supermarket truly impressed me! It has been excellent since its opening, and the variety of products has only become richer and more diverse over time. You can find Chinese, Korean, other Asian, and even American foods and daily supplies here. You can find everything you need here—fresh produce, ready-to-eat meals, daily essentials, and more. The selection is extensive, with fair and reasonable prices, and all the food is fresh and delicious. The store is clean and well-organized, and the owner and staff are exceptionally friendly and thoughtful. On a particularly cold evening after a late shift, I experienced their warm hospitality. It truly made my day. This is a high-quality store with a personal touch. Every visit is enjoyable, and I always find what I need. Highly recommend it to everyone!

K W.

The cashiers at this store are consistently rude and dismissive in attitude. They seem to lack basic courtesy and any meaningful training in customer service, making shopping here an unnecessarily unpleasant experience. And of course, that's exactly what you'd expect when you're already paying $1 per egg and navigating shelves stocked with moldy produce—truly top-notch standards all around.

Sholpan S.

I really like the cleanliness and variety of Korean food and drinks here—the selection is excellent and the produce is always fresh.

That said, there are a couple of issues worth noting. The cashiers can come off as rude and unwelcoming, which makes the shopping experience less pleasant. More importantly, the store has serious accessibility challenges. There’s no automatic door button, the entrance has a steep incline, and the layout inside makes it hard for wheelchair users to move around comfortably.

Maria Z.

A neat, clean store with amazing Asian and Western product selection. Asian products and fresh produce were reasonably priced. I got Fuji apples and cherry tomatoes and was pleasantly surprised how sweet they were.

Western packaged foods were priced high, but had a nice selection comparable to a mini Whole Foods. I have never seen such a vast selection of Bob’s Red Mill products in one store!

All the prices scanned correctly for me as of January 2025, and the cashier was polite, so maybe they fixed some of the issues others mentioned.

Bunny

Perfect for a quick pick‼️ this has everything, starting with the vegetables, fruits like banana’s, strawberries, muskmelon, watermelon, apples, grapes, oranges, pine apples, the honey, coffee, tea, water bottles, cool drinks, ice creams , kitchen ware items, all kinds of meats 🥩, alcohol, fruit juices, eggs, all the sanitary items, washroom essentials, milk, frozen foods you name them, they have them.
Not just the packed foods but they they have a bakery with 🍕 pizza, sushi noodles, and a lot of other breakfast and quick lunch items, this made my life easy, i just have one of these 10 dollar items and leave to the path.
It is quick and completely comfortable.
The entry is just after the journal squared entry and just before the steps of the path. ‼️ i am attaching the menu of the bakery items. ☮️

Yichun X.

Serious food safety concern here! They sell molded food, refuse to admit it, and refuse to any compensation. They didn’t even admit it until we open another pack directly from the shelf, which is also molded, to prove that they sell molded food. Plus, there’s no expiration date or production date on the package.

ashish P.

It’s a decent grocery store, but it presents itself as more upscale. However, I found the prices to be higher than Whole Foods or Morton Williams in Jersey City, which I already consider expensive. The other stores offer cleaner aisles, fresher bread, and a better overall experience. Personally, I would choose those over this one.